Next to Facebook, Twitter is another one of the most popular social networking websites anywhere. This popularity is evident in that it is almost mandatory for celebrities to have their own official Twitter account. In business, Twitter has also proven its fame again and again when it has helped catapult a small local business from being in the shadows and into the limelight.
A Brief Overview of Twitter
Twitter is a microblogging website in which you share thoughts and communicate with other people in 140 characters or less. It's like an online version of a cellular phone. Posts in Twitter are called "tweets." Yes, like the sound of a bird... if you log in to Twitter, you'll notice that the company uses a dove (or a pigeon?) as its logo.
Its ease of use is the main reason behind the popularity of the website. If you like a post, you can just simply "retweet" it with the use of a button instead of copying the post and pasting it on your input box just to reshare to your followers. Plus, it's also easy to build up a timeline and community in Twitter: most of the times, you can automatically "follow" a user without much hassle although some users would want to manually approve follow requests. You could see your follower base grow instantly as you sleep... provided that you're popular enough to warrant that.
So the question is: how do you make your Twitter account popular enough to warrant followers?
Follow People With Shared Interests
This is something that's called targeted Twitter marketing. You can use Twitter for marketing a blog, for instance. Who are the people that you would want to follow your blogs? Well, anybody, generally, but it's easier to market a blog to people who are interested in the same topic. It's not about getting the blog in the forefront, it's more about getting people to come back again and again to your blog... Twitter can help you out with that by giving you means to find people who share the same interests as you.
Let's take Cityville for example. If you want to build a Twitter account that focuses on Cityville, you should first follow the Cityville Twitter account. Once you've followed Cityville in Twitter, check out the account's followers. Follow 10 of Twitter's followers on the first day, then another 10 on the next day... don't overdo it as you might be flagged as spam.
Interact With Your Followers and the People You're Following
If you're a user of Twitter or any social networking site, would you trust someone who is not even active in his or her own account? I wouldn't. In order to gain followers, you must also interact with the people that you are following. Retweet their posts, for instance. If they are talking about their life in their status or if you find a tweet that you can relate to, reply! Some Twitter users will actually watch for your first post before they add you up, and will not hesitate to unfollow you if you are deemed inactive for some time.
Post Something Interesting
When you're posting, don't just post something that people can literally bypass. Posts like "It's a good day today" is not likely to get as much attention as a tweet that says "Hey, I just had a great breakfast today!" and other outrageous tweets. Talk about the latest news, talk about anything that's related to your mutual interests, things like that.
Log In To Your Twitter Regularly
It doesn't mean you'd have to religiously log in to your Twitter account everyday, but logging in for at least 2-3 times a week is already good enough. Don't leave your Twitter account inactive for a week, because some users will actually unfollow your account if you do that.
In a nutshell, the more active your Twitter account is, the more chances that you can grow your follower base.
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